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Category: Voice of the Customer

53 blogs

Customer Experience Zen and the Art of IVR Maintenance

IVR interactions account for over 70% of contact center traffic and more than 80% of customers are dissatisfied with their IVR experience, yet less than 10% of organizations are now investing in IVR optimizations. Those who address this critical component of the customer experience stand to reap a considerable return on their IVR investment. We joined with Forrester Analyst Art Schoeller to discuss the importance of IVR optimization, and its role in meeting the demands of today’s customers.